Personalised Luxury - How a Jewellery Store in Amritsar Increased Sales with Trueview Digital Signages

2 Personalised Luxury How a Jewellery Store in Amritsar Increased Sales with Trueview Digital Signages

Preface

Trueview is a leading name in advanced technology solutions in India, offering advanced products, including CCTV Cameras, All-in-One Computers, Digital Signage, and more. Known for innovation and quality, Trueview has earned recognition such as Forbes Atmanirbhar and Business Connect Company of the Year.

Proudly ‘Made in India’ and built to global standards, Trueview Digital Signages have become a preferred choice for industries where visual experience and timely communication matter most. In luxury retail, they enhance the ambience and deliver personalised engagement that drives customer trust and sales.

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Client Background

A premium jewellery showroom in Amritsar, well-known for its bridal gold and diamond collections, faced a challenge in presenting its offerings in a way that felt engaging and relevant. Traditional posters and standees could not capture the elegance of the jewellery, nor could they keep pace with updating live gold rates or seasonal offers.

The showroom needed a smarter system to highlight bridal and luxury collections with striking visuals. They also wanted to display real-time gold rates and festive promotions to attract walk-ins.

Problems Faced

Delayed Updates

Delayed Updates

Gold rates and limited-time offers couldn’t be communicated instantly.

Missed Cross Selling

Missed Cross-Selling

Diamond and platinum collections were not promoted effectively during bridal or festive campaigns.

Time Consuming Management

Time-Consuming Management

Updating promotions across the showroom manually took too much effort.

Static Promotions

Static Promotions

Posters and banners lacked the premium appeal required for a luxury jewellery store.

Other Observations

  1. Competitive Disadvantage – Schools without modern technology were increasingly seen as less attractive and less desirable by parents and students.

  2. Retention Concerns – The absence of advanced tools made it harder for schools, universities, and coaching centers to retain students in a competitive environment.

  3. Educator Frustration Teachers expressed the need for better technology to simplify teaching complex topics and engage a diverse student body. 
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Solutions Implemented

Luxury Displays with Trueview Digital Signages

Trueview Digital Signages were installed at key spots, like entrances, counters, and billing areas. They displayed:

  • Bridal jewellery collections through high-resolution videos and images.
  • Real-time gold rates for customer transparency.
  • Festive promotions and flash offers timed to peak shopping hours.
  • Cross-promotions of diamond sets and platinum bands, driving up selling opportunities.
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Personalised Customer Engagement

Schedules were planned around wedding seasons and festivals, giving customers a shopping experience that felt timely and relevant.

Mobile App-Based Control

All updates were handled through the mobile app. From price adjustments to festive campaigns, changes went live instantly without physical effort.

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Technology and Products Used

Trueview Digital Signage Solutions

Explore the Trueview Digital Signage range here.

Results Achieved

Sales Growth

Sales Growth

The showroom recorded a 39% increase in overall sales within the first festive season of using Trueview Digital Signages.

Cross Selling Impact

Cross-Selling Impact

Cross-promoted diamond sets experienced a 28% increase in sales, particularly during bridal campaigns.

Customer Engagement

Customer Engagement

Real-time gold price displays increased customer trust and dwell time, with visitors spending 25% longer browsing collections.

Operational Efficiency

Operational Efficiency

Instant content updates via mobile app reduced promotional management time by over 73%.

Festive Conversions

Festive Conversions

Limited-time festive offers displayed on Trueview Digital Signages improved campaign conversions by 31%.

Takeaway

By using Trueview Digital Signage Solutions, the Amritsar showroom created an in-store experience that matched the exclusivity of its products. Real-time updates, dynamic cross-promotions, and striking visuals not only improved customer engagement but also delivered measurable sales growth.

For premium retailers aiming to combine luxury with convenience and trust, Trueview Digital Signage is a future-ready solution.

Upgrade your retail experience with Trueview Digital Signages - because in luxury, every detail matters.

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