Multiplex Chain in Rajkot Increases Concession Sales by 22% Using Trueview’s Showtime Sync and Promotions

Preface

Trueview is helping entertainment and retail spaces turn screens into smart revenue drivers through advanced Digital Signage solutions. With a strong portfolio that includes CCTV Cameras, All-in-One Computers, and Digital Signages, Trueview enables real-time communication that is timely, engaging, and easy to manage.

Recognised by Forbes Atmanirbhar and Business Connect Company of the Year, Trueview products are proudly Made in India and built for continuous, high-performance use. In high-footfall environments like multiplexes, Trueview Digital Signages help maximise customer attention, promote offers at the right moment, and boost impulse purchases.

Client Background

A popular multiplex chain in Rajkot was looking to increase concession sales, especially on weekends and during peak show times.

While footfall was strong, many moviegoers skipped snack counters or made only basic purchases due to a lack of visible promotions and timing gaps between show schedules and offers.

The multiplex also wanted to support local shopkeepers and newly opened stores in the city by offering them ad space inside the theatre – creating an additional revenue stream while also promoting local businesses to a captive audience.

The requirement was clear:

Display real-time show schedules automatically synced with ongoing and upcoming screenings.
Promote snack combos and limited-time offers just before shows and during intervals.
Run local business advertisements and announcements for new shop openings in Rajkot.
Manage and update all content automatically across all screens without any manual intervention.

Problems Faced

Other Observations

Competitive Disadvantage – Schools without modern technology were increasingly seen as less attractive and less desirable by parents and students.
Retention Concerns – The absence of advanced tools made it harder for schools, universities, and coaching centers to retain students in a competitive environment.
Educator Frustration – Teachers expressed the need for better technology to simplify teaching complex topics and engage a diverse student body.

Solutions Implemented

Showtime-Synced Displays: Trueview Digital Signages were integrated with the multiplex’s show schedule to automatically display current shows, upcoming timings, and screen numbers.
Timed Snack Promotions: Snack combos and offers were programmed to appear 15–20 minutes before shows and during intervals, driving impulse purchases.
Local Business Advertising: Dedicated slots were created to promote nearby cafés, retail stores, and new shop openings in Rajkot, helping local shopkeepers reach a high-intent audience.
Centralised Dashboard Control: All screens across ticket counters, lobby areas, and concession zones were managed from a single dashboard, ensuring smooth and consistent updates.

Central Dashboard Management

The HR team controlled all screens through one dashboard, scheduling content based on shift timings and break hours.

Technology and Products Used

Trueview Digital Signage Solutions

High-Resolution Displays: Clear visuals for show schedules, menus, and promotional creatives.
Automated Scheduling: Content synced with showtimes and peak footfall periods.
Centralised Content Management: One dashboard to control all screens across the multiplex.
Multimedia Support: Smooth playback of menus, promo videos, animations, and ad creatives.
Reliable 24/7 Operation: Built to perform during long operating hours without interruption.

You can buy or explore our entire Digital Signage range here.

Results Achieved

Takeaway

By using Trueview Digital Signages, this Rajkot-based multiplex turned show schedules and waiting time into powerful sales opportunities.

Showtime-synced promotions encouraged moviegoers to buy more at concession counters, while local business advertising created value beyond ticket sales.

For multiplexes looking to increase concession revenue, automate promotions, and support local businesses, Trueview Digital Signage Solutions delivers the perfect blend of timing, visibility, and control.

Trueview - Turning screens into smarter revenue engines.

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