How a Brokerage Firm in Kolkata Uses Trueview Video Walls for Live Market Updates

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Preface

Trueview is helping businesses create smarter, more efficient workspaces with advanced display and communication solutions. Its portfolio includes Video Walls, Digital Signages, CCTV Cameras, All-in-One Displays, and Video Conferencing Solutions designed to improve visibility and decision-making.

Recognised by Forbes Atmanirbhar and Business Connect Company of the Year, Trueview products are proudly Made in India and built for reliable performance. In financial environments where information changes by the second, Trueview Video Wall Solutions help teams bring critical market data together on one high-visibility display.

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Client Background

A leading brokerage firm in Kolkata needed to improve how its trading and advisory teams monitored fast-moving market information.

Stock prices, charts, indices, and market updates were being viewed across multiple screens, making it difficult for teams to track everything at once.

The firm wanted a solution to:

  • Display multiple market feeds on one large visual canvas.
  • Improve visibility of stock prices and financial charts.
  • Help teams track market movements in real time.
  • Create a more efficient environment for faster decision-making.

Problems Faced

Low Visibility for Promotions Customers often overlooked ongoing offers

Fragmented Information

Market data was spread across multiple displays and workstations.

Missed Product Discovery Opportunities New launches did not receive sufficient attention

Limited Visibility

Smaller screens made it difficult to monitor several charts simultaneously.

Missed Product Discovery Opportunities New launches did not receive sufficient attention

Delayed Information Processing

Switching between different feeds slowed down analysis.

Limited Customer Engagement Visitors often headed directly to specific products without exploring other categories

High Monitoring Load

Teams had to constantly shift attention between multiple sources.

Other Observations

  1. Competitive Disadvantage – Schools without modern technology were increasingly seen as less attractive and less desirable by parents and students.

  2. Retention Concerns – The absence of advanced tools made it harder for schools, universities, and coaching centers to retain students in a competitive environment.

  3. Educator Frustration Teachers expressed the need for better technology to simplify teaching complex topics and engage a diverse student body. 
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Solutions Implemented

Trueview Video Wall Installation

A large-format video wall was installed in the brokerage firm's monitoring area.

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Live Market Display

Stock prices, indices, charts, and market updates were displayed together for quick reference.

Flexible Content Layouts

Dynamic sponsor videos, branding, and promotional creatives were displayed between event content.

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Centralised Control

Operators could manage multiple content sources from a centralised system, making updates and layout changes easier.

Technology and Products Used

Trueview Video Wall Solutions

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Results Achieved

Higher Customer Attention Featured product zones experienced a 42 increase in visitor engagement

Faster Market Monitoring

Teams could view multiple market feeds simultaneously, reducing the need to switch between screens.

Improved Promotion Visibility Offer related inquiries increased by 35 within the first month

Improved Decision-Making

Consolidated information helped analysts respond to market movements more efficiently.

Greater Product Discovery Customers explored more categories after viewing promotional content

30% Faster Information Access

Teams were able to identify and review relevant market data more quickly.

Enhanced Store Experience Visitors perceived the store as more modern and technology driven

Reduced Screen Switching

Consolidated market feeds reduced unnecessary movement between different workstations and displays.

Stronger Campaign Impact

Better Workspace Visibility

he video wall created a centralized market-monitoring environment that improved collaboration between trading and advisory teams.

Takeaway

By deploying Trueview Video Wall Solutions, this Kolkata-based brokerage firm transformed its market-monitoring environment. Bringing stock prices, charts, indices, and live updates onto one large display gave teams clearer visibility and helped them respond to changing market conditions more efficiently.

For brokerage firms, trading floors, financial institutions, and research teams, Trueview Video Wall Solutions provide the scale, clarity, and flexibility needed to monitor critical information in real time.

Trueview - Turning Market Data into Clearer Decisions.

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