Full-Collection Highlights for Electronics Retail in Kanpur - Trueview Signages Drive Cross-Selling and Browsing

Preface

Trueview is transforming the way Indian businesses communicate, promote, and sell through technology. As a leading name in smart display and security solutions, Trueview offers a diverse range of products, including CCTV Cameras, All-in-One Computers, and advanced Digital Signage Systems - all proudly developed and Made in India.

Recognised by Forbes and Business Connect Company of the Year, Trueview represents innovation that delivers real impact. In the retail industry, Trueview Digital Signages have changed how brands connect with customers; replacing printed posters with dynamic, real-time displays that attract attention, inspire purchases, and create a more engaging shopping experience.

Client Background

A leading electronics mega-store in Kanpur, known for its wide range of TVs, laptops, and home appliances, wanted to make shopping inside the store more interactive and exciting.

Even though their collection was huge, many customers explored only what they came for. For instance, someone visiting to buy a TV rarely checked out laptop offers or other accessories.

The store wanted a solution to:

Display multiple product categories on one screen in a dynamic way.
Highlight combo offers and limited-time deals across different departments.
Encourage customers to look around and explore more products before buying.
Manage all display updates easily from one central location.

Problems Faced

Other Observations

Competitive Disadvantage – Schools without modern technology were increasingly seen as less attractive and less desirable by parents and students.
Retention Concerns – The absence of advanced tools made it harder for schools, universities, and coaching centers to retain students in a competitive environment.
Educator Frustration – Teachers expressed the need for better technology to simplify teaching complex topics and engage a diverse student body.

Solutions Implemented

Dynamic Video Loops with Trueview Digital Signages

Trueview Digital Signages were installed across the main areas, including TV sections, laptop counters, billing zones, and entrances.

Each screen displayed dynamic video loops that featured:

The latest models with rich visuals.
Laptops, their accessories, and combo deals.
Flash discounts on home appliances and gadgets.
Cross-promotions between brands and product categories.

Central Dashboard Control

All content was managed remotely through one dashboard. The marketing team could instantly update or schedule offers so every department always showed current and relevant promotions.

Cross-Promotion Strategy

Each screen was set to show related products based on its location. For instance, the TV section displayed soundbars, wall mounts, and warranty plans.

Whereas, the laptop section featured wireless mice, keyboards, and bags - helping customers discover useful add-ons and increasing overall sales.

Technology and Products Used

Trueview Digital Signage Solutions

High-Resolution Displays: Delivered bright, detailed visuals perfect for showcasing electronics.
Centralised Content Management: Made it easy to update and sync displays across all departments.
Dynamic Scheduling: Supported time-based promotions and automatic playlist changes.
Cross-Promotion Capability: Enabled multiple product categories and combo offers through looping videos.
Multimedia Compatibility: Worked with videos, images, scrolling text, and live product streams.
Energy-Efficient and Durable Design: Operated smoothly for long hours with minimal maintenance.

You can buy or explore our Digital Signage Solutions here.

Results Achieved

Takeaway

By using Trueview Digital Signages, this Kanpur-based electronics store completely changed how it showcased its products. Real-time visuals and cross-promotional videos made shopping more engaging and helped increase sales across categories.

For the modern retailers, our Digital Signage Solutions bring more than screens; they bring smarter promotions, easy management, and a more connected in-store experience.

Engage. Promote. Sell smarter - with Trueview Digital Signages.

Fastest and most compatible Interactive Flat Panel Display

Multi-touch screen for interactive lessons
4K UHD display with anti-glare technology for clear visuals
Pre-installed educational apps to save time
Durable and energy-efficient design for long-term use
Easy integration with existing classroom technology