- Multi-touch screen for interactive lessons
- 4K UHD display with anti-glare technology for clear visuals
- Pre-installed educational apps to save time
- Durable and energy-efficient design for long-term use
- Easy integration with existing classroom technology
From Boarding Gates to Food Courts - How Trueview Digital Signages Drive Instant Sales at Airports
Preface
Trueview is transforming modern public spaces with smart, high-performance display solutions that engage, inform, and drive sales. With a wide range of products including CCTV Cameras, All-in-One Computers, and advanced Digital Signages, Trueview blends innovation with dependability to enable real-time communication on a large scale.
Recognised by Forbes and Business Connect Company of the Year, Trueview takes pride in being Made in India and is trusted across various industries, from retail and education to aviation.
At airports, Trueview Digital Signages play a key role in helping brands and airport facilities capture traveler attention, showcase services, and boost last-minute sales before departure.
Client Background
A leading retail and F&B management company operating across multiple airport terminals collaborated with Trueview to upgrade its digital communication infrastructure in retail areas, food courts, and high-traffic zones.
The company managed several brand outlets and dining establishments within the airport and needed a superior display solution to replace their existing digital signage systems that were underperforming.
The main aim was to keep passengers updated while encouraging quick purchase decisions during waiting periods.
Several airport outlets, including shops and cafés, joined the campaign to promote limited-time discounts, combo deals, and brand advertisements through centrally managed digital screens.
Problems Faced
Outdated Digital Signage Systems
Existing screens had dim displays with poor visibility under bright airport lighting, making content difficult to read.
Unattractive Visual Experience
Old signage systems lacked aesthetic appeal and failed to catch passengers' attention in busy terminal environments.
Low Visibility for Retail Offers
Even digital promotions were easily overlooked due to low-brightness screens and uninspiring content presentation.
Ineffective Communication
Food courts and shops struggled to update menu prices, deals, or product highlights in real time on their legacy systems.
High Dwell Time, Low Conversion
Passengers waiting for flights often browsed casually but rarely bought anything due to a lack of visible and engaging offers.
Manual Updates
Changing promotions across different terminals was tedious and time-consuming with the old signage infrastructure.
Other Observations
- Competitive Disadvantage – Schools without modern technology were increasingly seen as less attractive and less desirable by parents and students.
- Retention Concerns – The absence of advanced tools made it harder for schools, universities, and coaching centers to retain students in a competitive environment.
- Educator Frustration – Teachers expressed the need for better technology to simplify teaching complex topics and engage a diverse student body.
Solutions Implemented
- Terminal-Wide Display Upgrade: Trueview Digital Signages replaced outdated screens across boarding gates, food courts, and retail zones, delivering vibrant, high-impact visuals and real-time updates.
- Instant Shop and Café Promotions: Retailers and F&B outlets ran flash deals and combo offers, driving quick sales with eye-catching, dynamic content.
- Centralised Management: All displays were controlled through a single dashboard, allowing the retail management company to schedule or modify content instantly across terminals.
- Dynamic Content Mix: Displays featured offers, flight info, QR-linked menus, and brand videos – ensuring utility and engagement for passengers.
Central Dashboard Management
The HR team controlled all screens through one dashboard, scheduling content based on shift timings and break hours.
Technology and Products Used
Trueview Digital Signage Solutions
- High-Brightness Displays: Clear visuals even under bright airport lighting.
- Centralised Management System: Real-time content control across terminals and shops.
- Advanced Scheduling: Time- and location-based campaigns for specific flights or food outlets.
- Multimedia Compatibility: Supports images, videos, QR-linked menus, and live offers.
- Energy-Efficient Design: Built for continuous operation with minimal maintenance.
You can buy or explore our entire Digital Signage range
here.
Results Achieved
Instant Sales Boost
Food and beverage outlets saw an average 31% rise in impulse purchases during busy hours after upgrading to Trueview displays.
Increased Visibility
Retail brands experienced 45% higher engagement with promotional ads thanks to the superior brightness and aesthetic quality of Trueview signage.
Efficient Operations
The central dashboard cut update time by over 80%, making it easy to refresh content almost instantly.
Passenger Experience
Travelers enjoyed real-time updates and interactive screens with much better visual quality, leading to a 27% jump in satisfaction scores.
New Revenue Streams
The retail management company leveraged ad spaces on digital signage, adding a steady stream of monthly income.
Takeaway
With Trueview Digital Signage Solutions, airport retail and F&B operators have transformed waiting areas into active engagement zones, upgrading from outdated, dim displays to vibrant, attention-grabbing screens that help cafés, brands, and retail stores connect with travelers in real-time.
From boarding gates to food courts, every screen now serves as both an information hub and a sales booster - delivering the visual impact and performance that older signage systems simply couldn't match.
For airport retail operators aiming to blend convenience, communication, and commerce, our Digital Signage range brings the right mix of innovation and results.
Trueview Digital Signage - Making Every Minute at the Airport Worth More!
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